EBITDA is a vital sign, not the verdict
EBITDA tells you how healthy the business is, and your bank will want it. But it doesn't tell a buyer what they're really paying for. More on EBITDA →
Goodwill is where the value lives
Most of what a buyer pays for isn't chairs and equipment. It's goodwill: everything that keeps revenue coming after the keys change hands. It comes down to three things.
- Your patients
- Biggest driver
- Your team
- Keeps patients
- Your presence
- Brings new ones
The hard part: measuring it
Anyone can put a number on goodwill. Few take the time to earn it. How deep did they dig into your patient base? Did they meet your team? Did they look at how the community sees you?
A shallow look produces a guess. A flattering guess wins a listing, then stalls on the market or collapses in due diligence.
Consistency is everything
We assess every practice on the same factors, at the same depth, and show our work. No inflated numbers. No surprises.
Want the real number? Book an appraisal →